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Better ABM from Better Data: Using Data to Develop Your Target Account Profile

This is Part 1 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 2 on [...]

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Balancing GenAI and Human Touch in Sales Outreach

In an era of overflowing email inboxes and limited attention spans, all sales reps understand the struggle to generate engagement with prospects via email. In our recent survey of 600+ [...]

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Harness Technology, Training and Intent for Maximum Sales Results

The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. [...]

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3 Steps to Make the Most of Your Partner Marketing Budget in 2024

As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting [...]

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Selecting the Right Lead Gen Content Mix Across the Buying Cycle

In lead gen, what types of content resonate the most with your audience? Is it white papers? Webinars? Analyst reports from Enterprise Strategy Group or Gartner? The answer isn’t one [...]

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3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past [...]

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Intent 3.0: Using Intent Data for GTM Strategy

Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to [...]

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Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA

There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an [...]

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Preparing for a Cookieless Future – an EMEA Perspective

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re [...]

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Why Account-level Insight Can’t Get You Where You Need to Be: Dependencies for Improving GTM Performance

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands [...]